Great article by Ilya reaffirming the need to price your goods and services using a value-based pricing structure as opposed to the more common cost plus method so many freelancers use today. I believe it’s good practice to put yourself in your customers shoes and ask the question “What’s in it for me?” Once you’re able to answer this it should be clear to you what value your services bring to your customers and enable you to price accordingly.
Getting a Website? Don’t Ask For a Quote
If you’re planning on launching or redeveloping your website in the near future, don’t be fooled — there’s a lot more to consider than simply the layout and price.
First, it’s important to know that a website isn’t a product, it’s a service. The woes of Web development stem from this … and the fact that it’s is a fairly new industry with very little standards doesn’t help, either.
Not only is it challenging to understand what exactly you’re buying, it can also be hard to find the right Web development agency to meet your specific needs. This may lead to unrealistic expectations, leaving the entire website development process to be defined by the client instead of being generated from a joint decision between the agency and the client.