{"id":7,"date":"2013-08-05T10:05:11","date_gmt":"2013-08-05T10:05:11","guid":{"rendered":"http:\/\/blog.mediacoronline.info\/?p=7"},"modified":"2013-08-05T10:05:11","modified_gmt":"2013-08-05T10:05:11","slug":"value-pricing-versus-cost-plus-pricing","status":"publish","type":"post","link":"https:\/\/blog.mediacoronline.info\/?p=7","title":{"rendered":"Value Pricing versus Cost Plus Pricing"},"content":{"rendered":"

Great article by\u00a0Ilya<\/a>\u00a0reaffirming the need to price your goods and services using a value-based pricing structure as opposed to the more common cost plus method so many freelancers use today. I believe it’s good practice to put yourself in your customers shoes and ask the question “What’s in it for me?” Once you’re able to answer this it should be clear to you what value your services bring to your customers and enable you to price accordingly.<\/p>\n

Getting a Website? Don’t Ask For a Quote<\/a><\/h2>\n

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JULY 2, 2013<\/p>\n

If you\u2019re planning on launching or redeveloping your website in the near future, don\u2019t be fooled \u2014 there\u2019s a lot more to consider than simply the layout and price.
\nFirst, it\u2019s important to know that a website isn\u2019t a product, it\u2019s a service. The woes of Web development stem from this … and the fact that it\u2019s is a fairly new industry with very little standards doesn\u2019t help, either.
\nNot only is it challenging to understand what exactly you\u2019re buying, it can also be hard to find the right Web development agency to meet your specific needs. This may lead to unrealistic expectations, leaving the entire website development process to be defined by the client instead of being generated from a joint decision between the agency and the client.<\/p><\/div>\n

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Think of it this way: Getting a new website isn\u2019t like getting a roof for your home. The process goes beyond figuring how much space you need to cover and ordering the right type of materials. During the website building process, no website or requirement is quite like the other. This makes the process for buying a website and working with a Web marketing agency anything but standardized.<\/div>\n
Instead of simply asking for a price quote and running with it, follow these steps for a better website development process:<\/div>\n
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  1. Establish your goals.<\/strong>\u00a0How will you measure success of the website project? What experience do you want to give your user? How can you make each website visit a success? Too many companies jump into the building process focused on website features and layout. You should instead be focused on what you\u2019d to accomplish from a business perspective.<\/li>\n
  2. Pick a price range.<\/strong>\u00a0By establishing clear business objectives and a price range, you\u2019re ensuring you will get your money\u2019s worth for the website that\u2019s created. The agency will lay out the options that are the best match for your business needs, as well as your price range. A price point will be finalized through this, so you know where your money is being spent.<\/li>\n
  3. Allow your agency make suggestions for meeting your objectives.<\/strong>\u00a0To speed up the development process, allow the agency to come up with their own ideas for meeting your business objectives. It will be your job to come up with feedback for their suggested ideas, but be sure to keep your critique at \u201cbusiness level\u201d and don\u2019t key in on specific features.<\/li>\n
  4. Let your agency set your end figure.<\/strong>\u00a0While this may be hard to swallow at first, the best question to ask your potential Web agency is not how much the website will cost, but how their team will work with you to achieve your business objectives. Confide in their expertise and ability to meet your goals \u2014 a figure will be born from this.<\/li>\n<\/ol>\n<\/div>\n
    Take the real estate industry: Similar to the website build process, you\u2019d never ask a real estate agent, \u201cI like the building at 5000 Sunset Boulevard. How much would it cost for the same building?\u201d
    \nThe real estate agent doesn\u2019t know what your goal is for the building or the logistics of the structure, like the number of floors, office sizes, or necessary materials. Real estate building plans, just like website building plans, involve a lot of questions — and the answers often take time.
    \nMost importantly, the website development process involves trust. You must trust the agency you\u2019ve chosen is going to accommodate you to the best of their ability and knowledge, while also meeting your price requirements.<\/div>\n
    What kind of experiences have you had during the website development process?<\/em><\/div>\n<\/div>\n
    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Great article by\u00a0Ilya\u00a0reaffirming the need to price your goods and services using a value-based pricing structure as opposed to the more common cost plus method so many freelancers use today. I believe it’s good practice to put yourself in your customers shoes and ask the question “What’s in it for me?” Once you’re able to … Continue reading Value Pricing versus Cost Plus Pricing<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.mediacoronline.info\/index.php?rest_route=\/wp\/v2\/posts\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.mediacoronline.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mediacoronline.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mediacoronline.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mediacoronline.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7"}],"version-history":[{"count":1,"href":"https:\/\/blog.mediacoronline.info\/index.php?rest_route=\/wp\/v2\/posts\/7\/revisions"}],"predecessor-version":[{"id":8,"href":"https:\/\/blog.mediacoronline.info\/index.php?rest_route=\/wp\/v2\/posts\/7\/revisions\/8"}],"wp:attachment":[{"href":"https:\/\/blog.mediacoronline.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mediacoronline.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mediacoronline.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}